Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them.

Long overlooked within the broader history of printing and typesetting, when graphic design's artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author's distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public--and sometimes private--sphere. Areas of focus include:

• Social and political effects of graphic design
• Philosophical perspectives on design
• Evolution of branding
• Development of the graphic design profession
• Predictions for the future of the practice