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TECHNIQUE FOR PRODUCING IDEAS (CB005)

4.05

40.75  Lei 47.94  Lei

sau 4075 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780071410946

An aparitie: 2003

Autor: James Webb Young

Categoria: Business Management

Editie: necartonata

Editura: MCGRAW HILL UK BUSINESS

Format: 129 x 177 x 5 mm

Limba: English

Nr. pagini: 64



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Cartea TECHNIQUE FOR PRODUCING IDEAS (CB005) face parte din categoria Business Management a librariei online Libris.ro si este scrisa de James Webb Young.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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