How can you guarantee that your company delivers great service, has a great culture, and still manages to stay profitable? You need to follow certain "Unbreakable Rules" for success. Best-selling business author and coach Karl W. Palachuk draws on more than thirty years of owning and running service-based businesses to present the rules his companies live by.These rules will help you align your personal and professional goals while creating "standard operating procedures" to automate successful habits. Notice that "The customer is always right" is not on the list. Why? Because everyone knows that's not true. Customers are frequently wrong, or would make bad decisions if we didn't help them to make good decisions.Palachuk doesn't waste your time giving lip service to worn out platitudes. Instead, this book is focused on building a great, successful business in the 21st Century. And since the rules are absolutely unbreakable, they will stand the test of time and the changing business environment.In addition to his unbreakable rules, Palachuk gives advice on identifying your own unbreakable rules. Branding, he says, is everything you do in your company: The way you hire, the way you greet customers, the way you document processes, the way you invoice, how you handle difficult conversations, and much more. Your business is a reflection of your beliefs and values. It should be built with intention, not something that "just happened."Some of these rules help you make money. Some of them keep your work standards high. Some build culture. All of them help your employees and client to understand the culture that embedded in your brand. This book will help you identify and codify the core elements of your success. It will also help you build the definitive list of absolutely unbreakable rules that will guide your business going forward.About KarlKarl W. Palachuk is the author of more than twenty books. He has started and run several businesses over the last twenty-five years, including a business training and coaching company that has taken him all over the globe. He is a popular blogger, YouTuber, podcaster, and keynote speaker. You can find Karl's blog at RelaxFocusSucced.com. Karl has worked with thousands of business owners and managers - and helped several of them make the move to self-employment. With this workbook, Karl will help you make the launch as well. This workbook is guaranteed to help you learn about what it takes to start and run your new busine