Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration and Academic Co-Director of the La Cross Institute for Ethical AI in Business in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, and he is the co-author of Marketing Analytics (2021). Jim Lecinski is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management. His thirty years of experience as a marketing adviser for prominent global brands include a twelve-year stint at Google, where he was vice president of customer solutions. He is the author of Winning the Zero Moment of Truth (2011).