Do you want to create events that are memorable and impactful? Then, read on... Creating exceptional events is a challenging yet rewarding endeavor. It's not enough to simply decorate a room anymore: it's time to learn how to make a lasting impact for your company, your attendees, and most importantly - your professional identity.

The Art of Event Planning: Pro Tips from an Industry Insider is a valuable and insightful guide for event planners. Gianna Gaudini, Executive Event Producer at Google, reveals her secrets for success. Whether you're a well-seasoned veteran, just starting out, or anywhere in between, you'll benefit from her case studies, advice and lessons learned through years of success. Gianna is passionate about helping event planners create events that are memorable, meaningful, impactful and most of all successful. She is a sought-after writer and speaker and holds certifications in interior design and as a court master sommelier.

The Art of Event Planning will help you learn how to:

• Establish a niche and build a career in event planning

• Create A Memorable Environment

• Surprise And Delight Your Audience

• Build your Rockstar Team

• Work with vendors and agencies

• Define Your Target Audience

• Find The Perfect Venue

• Measure and create ROI

• Develop and win an RFP

• Learn best practices for working with clients and stakeholders

• Market your event

• Negotiate contracts

• Incorporate diversity and inclusion practices at your event

• Create personalized events

• Identify and acquire your target audience

• Build an event strategy

• Execute flawless events.