The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).
PRP: 396.80 Lei
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317.44Lei
317.44Lei
396.80 LeiPrimești 317 puncte
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Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).
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