Sam Milner and her chef husband Dom fell in love with the air fryer after buying their first machine in 2012, and after three years of air frying every day, they started RecipeThis.com, the first food blog dedicated to kitchen gadgets. RecipeThis is visited by over a million people every month, with users all over the world sharing a common interest in making mealtimes easier and stress free. In 2023, they released The Complete Air Fryer Cookbook, which became an instant bestseller.

Sam, Dom, and their children live in Yorkshire, England, with their huge collection of kitchen gadgets.