The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage
De (autor): Steve Phillips

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage
De (autor): Steve Phillips
As a global transformation leader with over twenty years of marketing, insights, and analytics experience at PepsiCo and Nielsen, Kate's focus is raising the bar of creative and brand excellence. She places strong emphasis on delivering better returns on media investment and brand equity and on fueling consumer-centric growth from world-class innovation. Her role is to lead the digitalization of brand, advertising, and innovation insights through implementing game-changing partnerships and technology.
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As a global transformation leader with over twenty years of marketing, insights, and analytics experience at PepsiCo and Nielsen, Kate's focus is raising the bar of creative and brand excellence. She places strong emphasis on delivering better returns on media investment and brand equity and on fueling consumer-centric growth from world-class innovation. Her role is to lead the digitalization of brand, advertising, and innovation insights through implementing game-changing partnerships and technology.
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