The Data Mirage: Why Companies Fail to Actually Use Their Data
The Data Mirage: Why Companies Fail to Actually Use Their Data
Data plays a critical role in helping companies to better understand their users, beat out their competitors and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. The goal of this book is to help readers find actionable insights within their data.
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Data plays a critical role in helping companies to better understand their users, beat out their competitors and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. The goal of this book is to help readers find actionable insights within their data.
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