Sandi Masori, who has been called "America's Top Balloon Expert" and "The Martha Stewart of Balloons" by the media, wears many hats (no pun intended). Sandi, former elementary school teacher and a veteran of the balloon industry since the early 1990s, was the first female balloon "twister" to put out an instructional video for the balloon industry. Since then, she has gone on to make a LOT of local and national TV appearances (at the time of this writing, 62 and counting), and several hundred "how to" videos on her Sandiballoon YouTube channel. She's one of the original "deco- twisters", moving fluently between balloon decorations and balloon twisting, and often combining them together. She's become one of YouTube's "creators," having built up her following enough to become part of the YouTube Space program, and now shoots many of her videos in their studios. Masori is also the author of the best-selling books: The DIY Balloon Bible for All Seasons, The DIY Ballon Hat Bible, The Event Planners Essential Guide to Balloons, and The Ultimate Guide to Inflating Your Trade Show Profits... With Balloons! Since the year 2000, she has run Balloon Utopia (http: //www.BalloonUtopia.com ), San Diego's premier balloon event décor and entertainment company, serving the corporate and high-end markets. She also runs The Balloon Expert School, (http: //www.BalloonExpertSchool.com ), teaching emerging balloon artists how to build and run their balloon business. While she's doing all of that, she's also a devoted mother, and daughter. In her spare time, she enjoys hanging with family, reading, traveling and exploring new Sushi restaurants.