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The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

De (autor): Micheline Maynard

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The End of Detroit: How the Big Three Lost Their Grip on the American Car Market - Micheline Maynard

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

De (autor): Micheline Maynard

review Goodreads
An in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of how Detroit's Big Three automobile companies missed a golden opportunity to win back the traditional car-buyer.
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An in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of how Detroit's Big Three automobile companies missed a golden opportunity to win back the traditional car-buyer.
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