David J. Halberstam has a long career in sports media sales and management. He spent ten years at Westwood One where he was promoted to EVP, Sports. Westwood One is among the top three national radio networks in America. The company has rights to the NFL, the NCAA Tournament and Masters. Previously, he was Director of Corporate Sales for the Miami Heat. In recent years, he's run Halby Group, a consultancy where he's worked with DirecTV, MLB Network, ESPN Radio and other media entities to develop sponsorship business. The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is his second book. The first, Sports on New York Radio: A Play-by-Play History, was published in 1999 (McGraw Hill/Masters Press). It was reviewed by Publishers Weekly, Crain's New York, New York Daily News and noted by the New York Times. It has also been frequently referenced by authors, newspapers and radio talk show hosts. The author has also written articles and columns on sales, sports broadcasting and sports history for publications like USA Today, LA Times, Yahoo Sports, SportsIllustrated.com, Bleacher Report, New York Daily News, Miami Herald, South Florida Sun-Sentinel and SportsBusiness Journal. He has also been a play-by-play basketball radio announcer for many years; Miami Heat of the NBA, St. John's University Basketball on WCBS and WFAN, New York and Westwood One Radio Network nationally.