The author of multiple best-selling novels in Brazil, PJ Caldas, a.k.a PJ Pereira was picked by the Dictionary of Brazilian Literature as one of the most important writers of the twenty-first century. There, he published four books inspired by the mythology carried to the country by the African diaspora, and reached the top five best-selling titles multiple times. PJ is also a martial artist with 40 years of experience in combat sports, including kempo, karate, tai chi, and Brazilian jiu jitsu. He currently lives in the greater NY area.

PJ is the co-founder of Pereira O'Dell, an Emmy award-winning advertising agency with offices in NY and San Francisco. Known as a pioneer in the intersection of marketing, entertainment and technology, he has worked with brands such as Coca-Cola, LEGO, Google, Skype and Intel. In 2023 he was named Jury President of the Artificial Intelligence Awards at the Art Director's Club, and curated a Global immersive exhibit of designers collaborating with AI, called ADC101+1, as a way to explore the use of this emerging technology as a creative tool.