The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
PRP: 589.41 Lei
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530.47Lei
530.47Lei
589.41 LeiPrimești 530 puncte
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Descrierea produsului
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Detaliile produsului
