Heavy Chef is an organisation dedicated to creating learning experiences for entrepreneurs. Brought to you by Heavy Chef and Xero, the Heavy Chef Guide is a recipe book outlining all the ingredients you need to get cracking with your world-changing idea. Author Fred Roed is CEO of Heavy Chef (Pty) Ltd. He has started several businesses, as well as mentored dozens of successful startup entrepreneurs. Packed with loads of insights from other Heavy Chefs, this is a funny, accessible and brutally authentic guide.

A quick look at the content:
CHAPTER ONE: START
CHAPTER TWO: THE BUSINESS PLAN
CHAPTER THREE: THE NEW TOOLS
CHAPTER FOUR: THE ADMIN STUFF
CHAPTER FIVE: SHOW ME THE MONEY
CHAPTER SIX: THE TEAM
CHAPTER SEVEN: MARKETING
CHAPTER EIGHT: OPERATIONS
CHAPTER NINE: DO CHAPTR TEN: SHARE

Find out more @ www.heavychef.com

"South African startups and small businesses account for 36% of the GDP. By 2030, 90% of all new jobs will be created by startups. Books like these will help them do better." Colin Timmis, Xero

We have access to all the tech and contacts and ideas we could wish for. This allows us to think and create and dream, but starting a business is not easy. Having a guide, and a good one, makes it so much easier. This is that guide." Andre de Wet, 2ndBase.co