In today's innovation-driven economy, intangible assets account for over 90% of a company's value-yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP(R) demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success.

Built around the transformative Three Cogs Formula(R)-Competitive Edge, Competitive Intelligence, and Collaboration-this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you'll gain critical insights into:

• • Building and protecting brand value through trade marks, copyright, design registrations, and goodwill
  • Leveraging patents, trade secrets, and licensing agreements to maximise technological innovation
  • Enhancing operations with internal IP systems, SOPs, and franchise-ready documentation
  • Using IP due diligence, freedom to operate searches, and market validation to avoid costly pitfalls
  • Navigating international IP strategy, enforcement, and collaborative deal-making with confidence

Written with wit, clarity, and real-world case studies-including Coca-Cola(R), Nike(R), and McDonald's(R)-The Hidden Mechanics of IP(R) shows you how to think like an IP strategist and position your business for exponential growth.

Don't leave your best assets vulnerable. Discover the hidden mechanics that power today's most successful brands-and learn how to make them work for you.

Protect smarter. Grow faster. Leverage your IP with confidence.