The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

De (autor): Bruce I. Newman

The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing

De (autor): Bruce I. Newman

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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