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The Master Switch: The Rise and Fall of Information Empires - Tim Wu

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Cod: BRT9780307390998

An aparitie: 2011

Autor: Tim Wu

Categoria: Media Studies

Editie: Paperback

Editura: Vintage

Nr. pagini: 368



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A New Yorker and Fortune Best Book of the Year

Analyzing the strategic maneuvers of today's great information powers-Apple, Google, and an eerily resurgent AT&T-Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire.

It is easy to forget that every development in the history of the American information industry-from the telephone to radio to film-once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web-the entire flow of American information-come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for Internet's future is brewing, and this is one war we dare not tune out.


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