Getting back to the business basics no degree required The Meat and Potatoes Guide to Business Survival is the hands-on, entrepreneurial roadmap to achieving your business dreams - regardless of your educational background. Author, business owner, and 40-year entrepreneur Ed Basler serves up a healthy helping of sound business principles and practices to start a new business or to jumpstart a current one. Through failure and success, economic upturns and downturns, Ed shows you how to be profitable using dedication, wisdom, and hard work instead of degrees and book theories. Inside these pages you'll learn to: Develop a clear vision Find and incorporate good ideas to improve hiring and quality Run a lean, money-efficient operation Get more efficient using checklists and deadlines Improve customer service to generate referrals Avoid small business landmines