Featuring more than 396 colour images, The O-Pee-Chee Hockey Card Story "90th Anniversary Edition" features an expanded history to O-Pee-Chee's hockey legacy as well as a year-by-year guide from 1933-34 to 1994-95 and vignettes for more than 70 important rookie cards from the 1960s through 1980s. With stops and starts in the 1930s and early 1940s, then a continuous five-decade run starting in the 1950s, O-Pee-Chee deeply established themselves as the annual collecting favourite of every young Canadian hockey fan.