The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
PRP: 118.97 Lei
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101.12Lei
101.12Lei
118.97 LeiPrimesti 101 puncte
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Descrierea produsului
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Detaliile produsului
