The Science and Art of Branding
The Science and Art of Branding
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
PRP: 489.51 Lei
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391.61Lei
391.61Lei
489.51 LeiPrimești 391 puncte
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Descrierea produsului
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
Detaliile produsului
