The business community wanted something much more comprehensive than just another vertical business book. When we asked the business community what they wanted – they told us "a resource that explains all of this stuff that we've been hearing about…" "yeah, what are people talking about with their blogs and tweets anyway?" They just wanted to be part of the conversation, and have someone explain it in their terms.

Thus the Social Media Bible was conceived.

Obviously with a topic as constantly moving as social media, no single person could be the expert on it all. (Not to mention that we couldn't really claim to be a definitive resource on social media if we didn't include the community on this one, right?)

We determined the best way to be "the definitive voice" is to let others speak. We spent the better part of a year researching, interviewing, connecting and having conversations with tens of thousands of experts (Lon swears it's hundreds). Experts from ALL aspects of the movement. Then we began the task of aggregrating and editing thousands of blog posts, vlogs, podcasts, wikis, emails, interviews, presentations, and more – all with permission of course – and all from real life residents of this realm we call social media.