The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
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171.72Lei
171.72Lei
202.02 LeiPrimesti 171 puncte
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This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
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