The Value Mix is for people who want to design new value propositions that get people excited. How do you go from an idea to a product or service that people want? How do you translate a customer interview into marketing insight? In The Value Mix, Guerric de Ternay answers these important business questions. ★ This short practical book helps you solve a big challenge: how you can you create meaningful and successful products or services, i.e., design new value propositions that matter to your customers. ★ Acting as the perfect companion to the lean startup methodology, the design thinking process, and customer development research, The Value Mix equips you with that additional edge, enabling you to design meaningful value propositions for your customers. -- WHAT YOU WILL LEARNLearn to: ✓ Harness customer interviews to deeper understanding of what they want
✓ Identify who are your real competitors and how you can win over them
✓ Transform a simple idea into a desirable product or service
✓ Tell a compelling story that gets hooked into your customer's mind -- A BOOK FOR ENTREPRENEURS This book is also a great read if you want to start a business. The Value Mix is tailored to help you refine your startup idea. It will also help you highlight all the hypotheses that you need to test with your potential customers. It's a great tool to generate new ideas, as well as run your own market research. Indeed, The Value Mix will guide your research so you can form deep customer insight and turn them into a compelling value proposition. The goal is to give you the tools that will help you design the right product strategy. And this is why, The Value Mix builds on the lean startup, design thinking, and customer development. It is also great way to explore the heart of your business model, i.e., value proposition design. -- A BOOK FOR CONSULTANTS You will also be interested in The Value Mix if you are looking at making a career in innovation consulting. The frameworks and concepts presented are really useful to better understand the innovation space. Many people who have applied to consulting firms have used these concepts to nail their case interviews. That's because the business frameworks that come in The Value Mix will equip you with a structure to think about new product development. --USEFUL INSPIRATIONThe Value Mix will be a relevant read whether you're working on a business plan, starting your company, or in the process of developing a new product or serv