If you've ever found yourself wondering what your school district patrons are really thinking-and why-then Think Like a Patron (Without Losing Your Mind) is for you. Based on 20 years of research data, this book explains what your patrons really care (and want to know more) about, what they're somewhat interested in, and what makes their eyes glaze over. Filled with real-life examples and specific recommendations you can put to use right away, it's the workbook for modern school district administrators who want to Think Like a Patron (without losing their minds).