At age 50+, when many people confront the challenges of supporting families and saving enough for retirement, rebranding and career reinvention become more important than ever. Thriving at 50+ is branding authority Wendy Marx's guide on doing just that in a society that isn't always kind to older people.

Providing a framework for rebranding and reinvention, the book reveals how to find purpose and revitalize your career and life for your next act. It also offers the means to confront ageism in the workplace, especially for those who may feel they have nothing left to offer their industry.

Told through the stories of people in all walks of life and professions, you'll discover:

• • • 7 principles to rebrand and reinvent yourself
    • Resources to help you on your reinvention journey
    • How to confront ageism in a supposedly enlightened society
    • Insights and lessons for a more meaningful next act

Thriving at 50+ speaks to people 50 and over as well as those in their 40s who are looking ahead to the next phase. It's a primer for those seeking another job or career; a how-to for starting a business or a new way of life.