Jan-Benedict Steenkamp (Dr. honoris causa; PhD, MSc, BSc [all summa cum laude]) is C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina's Kenan-Flagler Business School. He is an Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, Chairman of the International Board of Experts at the Institute for Nation(al) Branding (Shanghai), and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). He is a member of the selection committee of the Spinoza Prize, nicknamed the Dutch Nobel Prize. He is co-founder and Executive Director of the Institute AiMark.Since his days as an undergraduate student at Wageningen University, the Netherlands (1977-1981), he has held a variety of leadership positions at four universities in three countries, at professional organizations, non-profits, research councils, and a political party. Most recently, he was Chairman of the Marketing Area at the Kenan-Flagler Business School from 2006-2018, during which time the department's global ranking improved from #24 to #7.A prolific writer, he is the author of five books and over one hundred articles that have appeared in leading marketing and management journals and leading practitioner journals such as Harvard Business Review, Management and Business Review, and Long Range Planning. He has written a dozen case studies, including three on the role of inspired leadership in company success, all of which are available through The Case Centre. His work has received over 50,000 citations, and he has a Hirsch-Index of 80.He has taught, consulted, and given executive seminars on all continents and to a multitude of organizations including the US Military Academy at West Point. His work has been featured in The Wall Street Journal, Financial Times, The Economist, The New York Times, Bloomberg Businessweek, newspapers in China, Europe, India, and South Korea, and he has been interviewed on television in the US, China, Europe, South Africa, and India. A naturalized Dutch-American, he has taught at universities in Belgium, the Netherlands, Austria, China, India, Spain, South Africa, the UK, and the US. He was recognized as "Teaching All Star" by UNC's MBA program. In 2005, the Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for exceptional achievements in the area of the behavioral and social sciences. His award was the first time the prize has b