Max McKeown is a new breed of management guru. Brilliant, young, original and entertaining, he could become the most listened-to British business thinker of the new era. He works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers. Max has written six books, including E-Customer; an insight into evolving customer behaviour, Why They Don't Buy; an end-to-end guide to building profitable customer relationships across multiple channels and Unshrink, featuring the myths that stop people doing their best work and a set of new principles to engage their interest and ability.