Calling all designers and developers! This is your all-in-one guide to UX and usability design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level!

- Design digital products for B2C, B2B, and medical applications that provide outstanding user experience- Plan your design, perform context of use analyses, and identify requirements- Develop and evaluate design solutions, from the prototyping phase to the testing and review stage

a. Theory of Design What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more.

b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing.

c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal.

Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you're in the right place.

With this professional guidebook, you'll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions. With these concrete instructions, you'll be able to evaluate and optimize your products and support your users through professional usability and UX projects.

Whether you're developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter th