Mai sunt
00
00
00
00
X
Categorii:
inchide meniul
Carti sub 10 lei
Lego
L-V 08:00 - 20:00 0371.781.781

Value Proposition Design

4.27

137.65  Lei 161.94  Lei

sau 13765 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781118968055

An aparitie: 2014

Autor: Alexander Osterwalder

Categoria: Business & management

Data aparitie: 29102014

Editie: necartonata

Editura: Wiley

Format: 241 x 188 x 19 mm

Limba: English

Nr. pagini: 320

Tip: Paperback



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist

Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.

In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Cartea Value Proposition Design face parte din categoria Business & management a librariei online Libris.ro si este scrisa de Alexander Osterwalder.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


sus
Feedback Wishlist