War Against the BBC
War Against the BBC
Patrick Barwise is Emeritus Professor of Management and Marketing at the London Business School, specialising in brands, advertising, media, and broadcasting policy. His previous books include Television and its Audience and The 12 Powers of a Marketing Leader. Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity is a Con.
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79.50Lei
79.50Lei
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Patrick Barwise is Emeritus Professor of Management and Marketing at the London Business School, specialising in brands, advertising, media, and broadcasting policy. His previous books include Television and its Audience and The 12 Powers of a Marketing Leader. Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity is a Con.
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