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99.08 Lei
sau 9908 de puncte. Detalii.
Livrare in 15 zile lucratoare
Cod: BRT9781292134604
An aparitie: 2017
Autor: Nathalie Nahai
Categoria: Business Management
Editie: necartonata
Editura: Pearson Education - Business
Format: 235 x 158 x 13 mm
Limba: English
Nr. pagini: 264
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."
Jamie Bartlett
Author of The Dark Net
"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"
Dr Thomas Chamorro-Premuzic
Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
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