What does it take to start and run a business that's built to last? What Works highlights the ten best ideas from the syndicated radio show What's Working with Cam Marston. Selected from 200 interviews with entrepreneurs, small business owners, and subject matter experts, these case studies feature the ideas that fuel real businesses from startup to success to succession. With his trademark curiosity, Cam gets his guests to tell us how they did it.

You'll meet folks who turned their passions into livelihoods, found niches with devoted clientele, brought new ideas to traditional trades, and turned "no" into "yes." You'll see the value of knowing your stuff, knowing your customers, and knowing how to make work meaningful and fulfilling. You'll learn how to

pick the right team, persevere through adversity, and plan for your business to keep running after your race is done.

Cam introduces you to a cast of colorful characters who succeed across a wide range of businesses and industries. Ideas for what works come from the worlds of financial products, fine cigars, artisanal skateboards, exotic lumber, chocolate-covered bacon, automotive sales, bottled water, and many, many more. Their stories are personal, but the ideas they embody are universal - the hallmarks of businesses that work.

Each chapter is built around these fundamental principles and features a selection of case studies in the lively style that makes Cam's show so listenable, followed by key takeaways. If you want to know "what works," you can find it here.