Sex? Social standing? Social justice? With this breakthrough study of the motivational forces behind human behavior, and grounded in the most up-to-date psychological research available, Dr. Steven Reiss explains the 16 desires and values that shape our behavior and shows how the ways we prioritize them determines our personality.
What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior--and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help

parents comprehend their children's needs and behavior

couples understand each other better

employers motivate their employees

employees become more effective in their work

YOU achieve greater satisfaction and happiness in life