Uncover the secrets of
properly purposed advertising
How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to - x it. e key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, thishappens far too often. But what's to blame-company leadership, the formatfor the ad, the product itself?With Why Advertising Fails, renowned marketer Dan Kennedy answersthese questions and more, so you can understand why your advertising dollarsare being thrown into a bottomless pit-and what to do to x it. e keyis properly purposed advertising that follows a consistent, measurable plan.And here's the kicker: there's no need to reinvent the wheel. By deployingevergreen content, you can obtain consistent results without wasting energyon brand-new campaigns.Featuring guest chapters from some of the world's leading marketers, you'lllearn what you're getting wrong with your copywriting and messaging, whyyour campaigns need a Big Idea, and how to build a list of raving fans tosystematize your advertising. It's not too late to turn your advertising aroundand start generating revenue-your business depends on it!
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, thishappens far too often. But what's to blame-company leadership, the formatfor the ad, the product itself?With Why Advertising Fa