You (if you are already an executive)
This book is a collection of guidelines that were hard won from years of working with people throughout my career. If you're already an executive, I don't expect you'll find any of this surprising. What I do think this book will do for you is give you a new anchor point for how to think about these principles. Think of them like touchstones that bring you back to what matters in the moment. A simple turn of phrase can be a great way to remind yourself of what you already know you should be doing.

You (if you want to be an executive)
Making the jump from whatever you are doing now to taking on an executive role can be a big one. Some people learn from their own mistakes. Some people learn from other people's mistakes. Be the second kind of person. This book is full of stuff I learned along my career journey. I wish I had this book when I was starting out. It's dangerous to go alone. Take this.

You (if you think your boss is an idiot)
I'm going to level with you. Chances are good that your boss is an idiot. But let's assume for the rest of this book that your boss is not an idiot. Let's assume that the real problem is that the way you think about things at work is not the way your boss thinks about those same things. By the end of this ride, you might have a completely different understanding of why your boss does things the way they do them. Don't get the wrong idea. Your boss might still be an idiot. But at least they won't be a nonsensical idiot.