Larry has been a landscaper for years, working at a small lawn care company. He becomes disgruntled with his boss and decides to start his own business when his wife gets pregnant. After an unexpected car accident, Larry faces the reality that he owns a job instead of a business. Join Larry as he experiences employee troubles, unhappy clients, and ultimately realizes the dream of owning a small business. Learn how to start a successful lawn care business, implement systems and procedures, advertise your services creatively, track business financial health, and build a world-class team. Join Larry on his journey from solo-preneur to entrepreneur. The book shows how you should create estimates for lawn care clients, market and advertise your business, create a brand, and build a website. All the elements of Larry's turnaround can be implemented in every green-industry company to make it more efficient and profitable.