In directing and curating the Patek Philippe Museum, Peter Friess, a master watchmaker, patented inventor, educator, and art historian, found his dream job, which, he says, "put me into direct contact with the world's most creative watchmakers and skilled craftsmen of all kinds. For me, Patek Philippe is not only a manufacturer of watches, but a protector of world heritage, keeping alive crafts like enamel painting, which would not have survived without the company's efforts to preserve them."