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Assortment and Merchandising Strategy - Constant Berkhout

Assortment and Merchandising Strategy - Constant Berkhout

Constant Berkhout

Editura: Springer

Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with ...

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185.88 lei

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Introduction to Google Analytics - Todd Kelsey

Introduction to Google Analytics - Todd Kelsey

Todd Kelsey

Editura: Springer

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for ...

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142.48 lei

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Introduction to Social Media Marketing - Todd Kelsey

Introduction to Social Media Marketing - Todd Kelsey

Todd Kelsey

Editura: Springer

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with ...

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123.88 lei

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Agile Enterprise -  Moreira

Agile Enterprise - Moreira

Moreira

Editura: Springer

Discover how to implement and operate in an Agile manner at every level of your enterprise and at every point from idea to delivery. Learn how Agile-mature organizations adapt ...

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204.54 lei

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New Introduction to Multiple Time Series Analysis - H Lutkepohl

New Introduction to Multiple Time Series Analysis - H Lutkepohl

H Lutkepohl

Editura: Springer

This is the new and totally revised edition of Lutkepohl's classic 1991 work. It provides a detailed introduction to the main steps of analyzing multiple time series, model ...

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619.88 lei

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Venture Capitalists at Work - Tarang Shah

Venture Capitalists at Work - Tarang Shah

Tarang Shah

Editura: Springer

"This is probably the single most valuable resource for the entrepreneurs aspiring to build successful companies"-Ron Conway, Special Adviser, SV Angel, and investor in ...

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204.54 lei

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Strategic International Management - Dirk Morschett

Strategic International Management - Dirk Morschett

Dirk Morschett

Editura: Springer

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their ...

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284.46 lei

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Credit-Risk Modelling -  Bolder

Credit-Risk Modelling - Bolder

Bolder

Editura: Springer

The risk of counterparty default in banking, insurance, institutional, and pension-fund portfolios is an area of ongoing and increasing importance for finance practitioners. It is, ...

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371.94 lei

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Enterprise Governance of Information Technology -

Enterprise Governance of Information Technology -

Editura: Springer

Featuring numerous case examples from companies around the world, this second edition integrates theoretical advances and empirical data with practical applications, including ...

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495.88 lei

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Made for China - Christian Nothhaft

Made for China - Christian Nothhaft

Christian Nothhaft

Editura: Springer

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one ...

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154.88 lei

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Leadership Theory and Research

Leadership Theory and Research

Christian Harrison

Editura: Springer

This book provides a concise yet comprehensive literature review on leadership. As well as offering critical insight into leadership research, the author addresses emerging ...

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309.94 lei

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Managing Social Responsibility

Managing Social Responsibility

Duygu Turker

Editura: Springer

This book explores how business organizations incorporate socially responsible approaches into their diverse functional strategies, decisions, and practices. It analyzes the nature ...

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464.88 lei

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Strategic Retail Management - Joachim Zentes

Strategic Retail Management - Joachim Zentes

Joachim Zentes

Editura: Springer

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is ...

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340.94 lei

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Quick Reference Handbook for Surgical Pathologists - Natasha Rekhtman

Quick Reference Handbook for Surgical Pathologists - Natasha Rekhtman

Natasha Rekhtman Md Phd

Editura: Springer

This book contains a compilation of high-yield, at-a-glance summaries in quick reference format for various topics that are frequently encountered by pathologists in the daily ...

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349.94 lei

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Bending the Law of Unintended Consequences -  Adler

Bending the Law of Unintended Consequences - Adler

Adler

Editura: Springer

This title provides managers, executives and other professionals with an innovative method for critical decision-making. The book explains the reasons for decision failures using ...

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371.94 lei

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Future Telco -  Kr�ssel

Future Telco - Kr�ssel

Kr�ssel

Editura: Springer

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they ...

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437.1 lei

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Social Marketing in Action -

Social Marketing in Action -

Editura: Springer

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to ...

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433.88 lei

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Enterprise Risk Management - Stefan Hunziker

Enterprise Risk Management - Stefan Hunziker

Stefan Hunziker

Editura: Springer

This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and ...

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340.94 lei

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Cases in Strategic Management - Sanjay Dhir

Cases in Strategic Management - Sanjay Dhir

Sanjay Dhir

Editura: Springer

This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including ...

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340.94 lei

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Managing Sustainable Business - Gilbert Lenssen

Managing Sustainable Business - Gilbert Lenssen

Gilbert Lenssen

Editura: Springer

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for ...

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328.54 lei

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Supply Chain Finance

Supply Chain Finance

Zhao

Editura: Springer

This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface ...

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464.88 lei

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Strategic Human Resource Management and Employment Relations

Strategic Human Resource Management and Employment Relations

Malik

Editura: Springer

This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing ...

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464.88 lei

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German Family Enterprises

German Family Enterprises

Seibold

Editura: Springer

This professional guide presents an extensive overview of the German family enterprise landscape, with a special focus on its structure and diversity. Drawing on several scientific ...

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340.94 lei

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Managing Complexity in Social Systems

Managing Complexity in Social Systems

Mandl

Editura: Springer

Why do policies and strategies often fail, and what can be done about it? How can complexity be managed in cases where it cannot be reduced? The answers to these questions are ...

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340.94 lei

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Uncertainty-Governance Choice Puzzle Revisited

Uncertainty-Governance Choice Puzzle Revisited

Franziska Konig

Editura: Springer

Franziska Konig examines the anatomy of uncertainty-governance choice relationships from different theoretical angles, including transaction costs economics, resource-based theory, ...

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433.88 lei

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Internationalization of Business

Internationalization of Business

Schmid

Editura: Springer

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating ...

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464.88 lei

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Thriving in the Gig Economy

Thriving in the Gig Economy

Sinicki

Editura: Springer

Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and ...

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154.88 lei

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Process Innovation: Enabling Change by Technology

Process Innovation: Enabling Change by Technology

Schallmo

Editura: Springer

This management manual and textbook introduces the theoretical basics of process management and provides a procedural model for process innovation. The procedural model makes it ...

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173.48 lei

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