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Robert Palmatier
Editura: Red Globe Press
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers ...
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John Hayes
Editura: Red Globe Press
John Hayes' bestselling textbook combines a scholarly discussion of change management with a host of practical tools and techniques. It provides future managers with all the ...
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Jay Bhattacharya
Editura: Red Globe Press
Comprehensive in coverage this textbook, written by academics from leading institutions, discusses current developments and debates in modern health economics from an international ...
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