Digital Marketing
Digital Marketing
After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.
A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships.
As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts.
Part I considers the environment in which digital marketing is practised, digital buyer behaviour
and has a chapter that includes sections covering strategic digital issues such as content marketing,
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383.44Lei
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Descrierea produsului
After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.
A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships.
As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts.
Part I considers the environment in which digital marketing is practised, digital buyer behaviour
and has a chapter that includes sections covering strategic digital issues such as content marketing,
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