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FRICTION-The Untapped Force That Can Be Your Most Powerful A

5

119  Lei 140  Lei

sau 11900 de puncte. Detalii.

Indisponibil

Cod: BRT9781260135695

An aparitie: 2019

Autor: Roger Dooley

Categoria: Business Management

Categoria: Organizational Development

Editie: Hardcover

Editura: Mcgraw-hill Education

Format: 231 x 164 x 28 mm

Limba: English

Nr. pagini: 320

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Boost profits and growth by reducing "friction" in every customer interaction
Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today's high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure.
This groundbreaking guide makes the case that every business-and that includes yours!-can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

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