Bill Gardner's commitment to the creation of effective, influential logo design and brand development has a long and acclaimed history. Principal of Gardner Design in Wichita, Kansas, he is sought after by such clients as Cessna, Bombardier/Learjet, Kroger, Cargill, Pepsi, Pizza Hut, SeaWorld, Thermos, Spirit AeroSystems, and Hallmark. He is also widely recognized as an author, teacher, design forecaster, and lecturer. He is the founder of LogoLounge.com, the world's largest, searchable, real-time compendium of identity design, as well as coauthor of the best-selling Rockport Publishers LogoLounge book series. His intense awareness of the field has allowed him to develop techniques that forecast and anticipate shifts in design aesthetics, which led to the creation of his highly anticipated annual LogoLounge Trends Report.