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Marketing Competences and Strategic Flexibility in China

De (autor): Richard Li-Hua

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Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

De (autor): Richard Li-Hua

review Goodreads
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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PRP: 611.86 Lei

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550.67Lei

550.67Lei

611.86 Lei

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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