headerdesktop  art27mai

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile art27mai

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

-25% -30% Weekend ART

Transport Gratuit la ORICE

peste 50 lei!

Comanda acum!
Close

Practice of Market Research

Practice of Market Research

Practice of Market Research

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.



Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book.



The book offers:



A well-rounded overview of market research
Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics
Valuable insight into the day-to-day tasks of a researcher
Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation

This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
Citeste mai mult

-10%

transport gratuit

373.26Lei

414.73 Lei

Sau 37326 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 3-5 saptamani

Descrierea produsului

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.



Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book.



The book offers:



A well-rounded overview of market research
Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics
Valuable insight into the day-to-day tasks of a researcher
Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation

This book is an ideal companion to any student's market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.
Citeste mai mult

Detaliile produsului

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one