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Practice of Public Relations

3.67

365.74  Lei

sau 36574 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781292160054

An aparitie: 2016

Autor: Fraser Seitel

Categoria: Business & management

Data aparitie: 16082016

Editie: necartonata

Editura: Pearson Higher Education

Format: 256 x 204 x 14 mm

Limba: English

Nr. pagini: 456

Tip: Paperback



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For courses in public relations.



Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.



Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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