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Livrare in 25 zile lucratoare
An aparitie: 2019
Autor: Kindra Hall
Editura: Harpercollins Leadership
Nr. pagini: 240
With case studies, company profiles, and anecdotes backed with original research, professional storyteller and nationally known speaker Hall presents storytelling as the underutilized skill that separates the good from the best in the business.
Wall Street Journal & USA Today Bestseller
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
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